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Updated 04 Jun, 2025

The brutal murder of 17-year-old Sana Yousaf inside her home in Islamabad elicited mixed reactions from netizens. Many were horrified that a young girl had been killed in her own home. Others, mainly men, celebrated her murder because she was popular on TikTok, an app widely considered to be ‘fahash’ or immoral.

What Sana shared on her TikTok account was irrelevant to these men; what mattered was that another ‘beacon of immorality’ was gone. Never mind that she had just celebrated her 17th birthday. Never mind that it eventually turned out that she was killed by a man who simply couldn’t take no for an answer.

In response to her murder, many celebrities called for justice for the young girl, expressing their horror over the violence perpetrated against her. At the same time, actor Ayeza Khan took to social media to caution people against posting as much online, nonsensically calling for people to “take responsibility for what we share”. But this isn’t a cautionary tale of the perils of social media — it’s yet another case of an entitled man who couldn’t take no for an answer.

Young girls should be able to post innocent videos of themselves and their friends without some actor chiming in online to tell everyone we must “take responsibility for what we share” after they are brutally murdered. The victim doesn’t need to take any responsibility here; the burden of responsibility lies squarely on the man who killed her because he couldn’t handle being rejected.

Sana was killed because she said no. She was killed in the supposed safety of her own home. Her death is tragic, but it is in no way her fault because she posted things online.

Mere weeks after a landmark judgment upholding the death sentence of Zahir Jaffer, the man who brutally murdered Noor Mukadam in Islamabad, the country mourns the cold-blooded murder of another young woman. It is because Sana was a TikTok star that most people even know of her story. There are thousands of other women killed who don’t have ‘Justice For’ hashtags or friends and families campaigning for their killers to be brought to justice. Their loved ones simply pack up their belongings, wipe their tears and must go on with their lives, resigned to the fact that their daughter or sister or friend is not the first or last woman in Pakistan to be killed by a man.

When men (and a fair share of women) scoff at the slogans at the Aurat March protesting this violence, when they slam the women who dare to go, when they brush it all off as elite women making a fuss over nothing, we think of Sana, of Noor, of Sarah Inam, of Zainab, of Qandeel Baloch, of all the women killed in Pakistan by men who believed being born a man allowed them to do what they liked, women’s lives be damned.

Pakistan doesn’t just have a law and order problem; it has a man problem, one we don’t seem to want to resolve. When men believe they are entitled to women and their attention, when they can’t take no for an answer, when they can’t begin to imagine that women have their own agency and right to decide what they want, they kill them. And we let it happen, again and again.

The calls for publicly hanging the culprit that inevitably arise after any incident of violence against a woman will amount to nothing, because hanging one man doesn’t solve a problem that many Pakistani men do not think is a problem at all. Many would do the same thing if they were rejected or insulted by a woman. Their ‘honour’ is at stake, after all.

Online, some men will cry and whine ‘not all men’, salivating at the chance to say they are not like these other animals who kill women senselessly. But these same men won’t go against their friends when they say misogynistic things against women, they’ll turn a blind eye when they hear of a friend slapping his wife, they’ll believe a man has the right to marital relations with his wife, whether she wants them or not, they’ll think no doesn’t mean no, it means maybe, they’ll believe women who post themselves online too much deserve what they get, and they’ll live their whole lives believing they’re better than these other men without realising they’re very much part of the problem.

Before you think you’re better than other men because you won’t cheer on a young woman’s murder, realise that that is the bare minimum. And unfortunately, most women in Pakistan can’t even expect the bare minimum from men.

And if you are offended by this article, why don’t you think about why. Is it because men aren’t murdering women? Is it because men don’t have a sense of entitlement over women, their bodies, their actions and their lives? Is it because a man killed a young girl and you think we don’t have a problem in the way men view women?

Sana Yousaf was 17 years old. She had her whole life ahead of her, one that should have been filled with joy, and all the ups and downs of life, but instead, her family now faces burying a young girl, taken from this world by a man whose ego outweighed any sense of humanity within him.

Comments

Mustafa Jun 04, 2025 02:07pm
true depiction.
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M. Saeed Jun 04, 2025 02:26pm
Was that really "A man not taking no for an answer" that took the light out of the life of a budding soul? If so, it is one of the commonest reasons of such murders! Even in our dramas, it is a common phrase, "who meri nahi ho sakti tu kissi ke nahi hosakti". A usual instigation in such scenarios!
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Ahmed Jun 04, 2025 02:48pm
Another feeble attempt at promoting something that's not relevant to the situation. Fashashi is wrong. Even if Qandeel Baloch or Sana did it. Murdering someone for it is wrong aswell. An individual citizen of the state has no right to carry out any murder for anything. That's what happened over it If you won't treat it as this then you'll keep on writing and it won't matter and nothing will change. But you don't want things to change. Maybe you just want fahashi to be normalized and this murder just another dog whistle for you
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Mahmood Jun 04, 2025 02:50pm
It is not unique to this society. Such crimes related to social media are common all over the world. Harrassments, body-shaming, stalking, fake posts, blackmailing and outright murder of people who lurk or are come into the lime light through SM are just as prevalent in the most advanced societies to the poorest of nations. US being #1 in that phenomena.
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Dr. Salaria, Aamir Ahmad Jun 04, 2025 03:50pm
Are we still living in the dark ages? Inna Lilla Hay Waa Inna Illehey Rajayoon.
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amir raza Jun 04, 2025 05:00pm
it’s unfair to generalize all men as complicit. pro girl listen,it requires collaboration and mutual respect. Condemning violence should be universal, but assuming all men are silent or supportive of wrongdoing dismisses those who genuinely strive to be allies. Instead of blaming an entire gender, the focus should be on holding individuals accountable and building a society where both men and women stand together against injustice.
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Humza Jun 04, 2025 07:08pm
Unfortunately all of these trends from Western countries are coming to Pakistan via social media - in the West, the no means no was mean to counteract the behavior of men who insist on ignoring a women's call for no. Also next door we are exposed to Indian culture via Bollywood movies which glamorize things alien to our Pakistani culture. India is called the Rape Capital of the World for a reason since women are not accorded respect.
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Saif Jun 04, 2025 07:13pm
This is the outcome of 30 years of preaching “Mullah-ism” in Pakistan. This is not how a Pakistani brain worked in the 70s or earlier decades. Sad, very sad!
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Saif Jun 04, 2025 07:14pm
NO one has the right to take someone’s life, NO matter what. Simple, Period!
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Rick Dault Jun 04, 2025 07:29pm
I disagree with you with respect. I commiserate entirely with the parents of the deceased due to the irreparable loss. However, it was the parents' fundamental responsibility to prevent their daughter from engaging with a male on social media because he was sharing content with her on TikTok.
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Hashim Syed Jun 04, 2025 07:30pm
Let's sit down together to fix the root cause of the issue, education and ego amongst men. Every second week, something like this happens, every sensationalist celebrity/influencer posts about it and then moves on to the next sensation. The definition of Insanity is to repeat the same thing and expect different outcome. We are insane as a society, part of the problem, including the writer of this article.
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MKL Jun 04, 2025 07:37pm
This tragedy is heartbreaking beyond words. A little girl, innocent and full of life, was taken too soon, and no amount of outrage can undo the pain her family must be enduring. My deepest condolences go to them. Misogyny remains a deep-rooted plague in societies worldwide. It’s not just confined to our culture—it exists in the West too, fueled by toxic figures like Andrew Tate and others who normalize dangerous views on women. The difference is that media and institutions in the West often push back, ensuring some form of accountability and scrutiny—something we sorely lack. To all men reading this: We must do better. If you ever find yourself dismissing violence against women or excusing misogyny, ask yourself—what if this was your daughter, your sister, your loved one?Respect is not optional—it’s the bare minimum. Let’s demand justice for this young girl and work toward a society where women and children feel safe, valued, and protected. My heart goes out to the parents and family and I wish I could say more to lessen the pain of the parents, who lost a young child - breaks our hard!
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Anees Jun 04, 2025 08:26pm
Like in many other walks of life, we discriminate even in death. Her murder is deplorable nonetheless. But do we have the same sentiments when an ordinary Pakistani is murdered in broad daylight? After all, death means the end of life, be it a celebrity's or a ordinary citizen's.
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Abu Zafar Jun 04, 2025 09:58pm
What a rotten and cursed country!
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Jalal Jun 04, 2025 11:50pm
What a fake article, blaming all men for the crimes of a few. Who actually protects women? Who finally got a hold of the killer and will put him out of his misery? Men
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Just a man Jun 05, 2025 12:00am
Man? really? wasn't the suspect a Matriculation student? Wasn't he just a teenager like her? The case is classic example of rotten fruits of influencer culture. Not everything is about you or your gender. Grow up.
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Naseer Jun 05, 2025 12:12am
Regardless of the circumstances which lead to the death of Sana Yousaf, I am shocked to read peoples comments approving the murder on social media. Is it their hate for her popularity in such a young age? Endorsement of any barbaric act is not Islamic - not sure in which society these so-called Muslims live.
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Adil Jun 05, 2025 03:06am
Its a shame when a murder is hijacked for agenda.
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Farhan Jun 05, 2025 04:44am
Feminists don't like it but social media does have a role to play here. Posting videos on social media does expose a person to a much wider cohort of people especially men, some of whom may still be ruled over by their basal animal instincts. This is now an occupational hazard
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White Noise Jun 05, 2025 05:53am
His name is Umar Hayat, name him, don't be afraid. The issue is rooted in our culture cause boys are raised by men and most, not all, do not respect women much when it comes to equality. We just had a study done in Australia where they concluded boys raised by affectionate fathers do not resort to violence towards women. As for the actors, with due respect, you people portray characters in dramas who are treated bad, exploited and abused etc. etc., so if you want to walk the talk, stop doing such roles.
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imran Jun 05, 2025 08:08am
condolences to the parents and family. may her soul rest in peace.
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Champion of the Champions Jun 05, 2025 08:32am
The society is a mix of male and female member and both have their share of good and bad characters in a society. Justice and tolerance in any society is fundamental to peace. Unfortunately, law and order and the provision of justice are pathetic and somewhat non-existence. JUSTICE DELAYED IS JUSTICE DENIED. When culprits are not punished it strengthens the courage and motivation for new crimes and despair and fear for less privilege. The entire society, systems, state and all of us are responsible for this heinous crime.
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Ridic Jun 05, 2025 01:51pm
@just a man - 22 years old isn't a boy. he's very much a man. and when men keep killing women, it does become a man problem, like it or not.
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Laila Jun 05, 2025 05:38pm
@Farhan Why do you people always bring up feminists? Any decent human being will have issue with victim blaming and murder. Its actually a case of misogynists not like a girl to be in her home posting on social media. How dare she! Pray tell, why dont boys get killed by females for being on social media, for refusing romantic interest or proposals of females, female fans or for female honor? Why have honor killings and gender based killing in Pakistan always had female victims? Even before internet? If social media is so bad, why are boys allowed to post there? Maybe you should consider why males have no been taught to curb their "animal instincts" and why like other animals males with such tendencies are locked up at home or a mental facility? Why are such males not raised to have selfcontrol, respect females, respect NO means NO, and understand they dont own females, and have no right to rape, beat, torture or kill them. What about girls killed by their own brothers and fathers? For honor? What honor? So your logic is allow male psychopaths to roam free and cage females to home with no internet.
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Laila Jun 05, 2025 05:46pm
@Just a Man No he is a man. By every definition of the law. Kindly don't try to make this the case of a child murdering a young woman. He came prepared with a gun to her home. He was told no repeatedly. She refused to interact with him. He came to kill. He is not a man in my view though. Because real men don't murder women. Real men don't justify misogyny . Real men protect and have self control. Also in Pakistan we dont have seperate laws for children. A young teen girl was repeatedly being raped by her father, so she killed him because nobody would help her. This case is on an Urdu channel on youtube. She is considered as an adult and will be sentenced to death despite being a victim. This guy is no victim. He chose to murder a woman in her home because she said no. So he should man up and take the heat. Of course we all know he won't be punished. He is a "man" after all.
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Laila Jun 05, 2025 05:51pm
@Humza Murdering females was happening before Bollywood, before internet, radio, TV before "West" being a influence. It's called misogyny and patriarchy and it was always running rampant in Pakistan because of our own misguided hinduana culture. But nice try trying to deflect, shift blame and not holding the male or male murderer accountable. Also very common in Pakistan.
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Laila Jun 05, 2025 05:59pm
@Jalal It's not a fake article. It's a true fact basef article. Nobody said "all men". Nobody protects women, because if men did protect women, they would not be killing daughters, sisters, wives, nieces, stranger females out of "honor", jealousy, possessiveness etc. If men were being raised properly to respect human female life, female rights, females and if makes were held accountable, our society would not be among the top 10 most dangerous countries in the world. Pakistan also has a rampant rape culture problem. Maybe focus less on West, India and take care of our own society. Good men exist. But many evil and sadist men also exist. Our challenge is to make sure the first group increase in number and punish and hold accountable the second group.
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Laila Jun 05, 2025 06:04pm
@Mahmood This misogyny, patriarchy and lack of holding males accountable, victim blaming (see the many comments below) is in fact specific to this society. At least in most parts of the world and the US, males are held accountable, punished and not allowed to delay justice with appeals with courts and police complicit and female victims are not blamed while males are excused. Pakistan is among the top most dangerous country for females to live in. Our rampant patriarchy and misogyny are also well documented. Not sure how we resolve this when we won't even admit it.
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Laila Jun 05, 2025 06:12pm
@Ridic @White Noise @Saif @Naseer Thank your speaking like real men. Thank you for not deflecting, victimblaming or whataboutism. Thank you for promoting male accountability and self control. Thank your parents, sisters for raising you right so you didn't turn out to be misogynists. Tell your wives to appreciate you. Thank you for making sense. I can only like your comment once but your comments should have been the top rated comments.
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Laila Jun 05, 2025 07:25pm
@Amir Raza, Nobody said "all men". Because if it was all men there would be no women left. It's unfair to deflect from the ongoing issue of rampant misogyny, femicide and patriarchy which renders female life a burden, something to be objectified and controlled. If she doesn't obey, then forcibly marry her off or better, kill her. Other than that I agree with you. But lack of male accountability is built into our culture and the rearing (or lack of) of boys, cultural double standards along with patriarchal honor culture, is why girls, their bodies, minds, choices and lives must be controlled. That's why our law treats honor killers lenient but our law rarely holds accountable these murderers thus allowing them to run loose with impunity. There simply is no deterrent societal, familial or legal. The comments paint the same picture.
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Laila Jun 05, 2025 11:42pm
Pakistani people (read: girls/women) just need to understand one simple thing.: Aurat ka jism, "mard" ki marzi (A woman's body, is the choice of men) Ab "mard" chahe khaandaan ka ho, ya ghair. (Whether the man is family or stranger). Larki ki koi marzi nahi hoti. Mard ki marzi hi larki ki marzi honi chahiye. Agar nahi, to phir larki ka qatil lazmi ha. (A girl has no right to consent. Only a man consents. Woman obeys his choice. Otherwise the only solution is to kill her.) There's no Islam in Pakistan. Only ignorance and misogyny. Accept it. As you people do. Every day. Through your tacit silence and complicity.
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Laila Jun 05, 2025 11:48pm
Pakistanis go abroad, still kill their daughters, wives, sisters, nieces etc. For honor. Not all men. Pakistanis in Pakistan also can't stop killing girls. Honor and habits. Not all men. Gender based violence, and murder is disproportionately higher for females in Pakistan. Male victims can't even compare. Not all men. Pakistani culture IS misogyny, patriarchy, gender double standards and honor culture and against islam.
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Laila Jun 06, 2025 12:01am
How educated Pakistanis deal with public news of honor killings or violence against females: 1) Denial 2) "Not all men" when nobody claimed all men. 3) Any means of deflection (why don't you talk about Gaza????) 4) What about male victims???? (mostly non existent) 5) What about India and West? 6) Victim blaming 7) Girls are causing immorality by simply existing (and of course, her going outside, missing veil, being on social media). 8) Accuse foreign western agenda to defame Pakistan 9) Blame feminists 10) Blame parents but never culprit (but, but, but he is just a child??? Poor little chuna kaka with no self-control) The order may vary.
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Laila Jun 06, 2025 03:46am
Females using tiktok/social media - immoral/fahashi. Said by males on tiktok and social media, but that is apparently not fahashi. The same males are the ones finding loopholes to watch x-rated adult entertainment p..n. But thats not fahashi Its only ever 'fahashi' when its a female (apparently except for Ayeza Khan). Its Pakistan after all. Cradle of misogyny and patriarchy. Dont you know this, dear Images writer?
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Laila Jun 06, 2025 04:08am
I just came across an account on tiktok talking about who Umar Hayat Urf aka Kaka is (Sana's murderer). I am.in shock. Many comments really are celebrating, calling for justice for the murderer, and congratulating him on a job well done, even thanking him. You can't make this up. The misogyny in Pakistan is real. It's deadly. Rampant. Where are the parents and why don't they know they are raising misogynists and why are they not monitoring what fahashi their sons write online? Just giving birth is not enough. You actually have to be involved and raise them. It's your job as parents. Instead of leaving it for society and females to pay the price in future.
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