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Aima Baig condemned the harrowing murder of 17-year-old content creator Sana Yousaf, saying society had failed to raise boys into men who understood the sanctity of a woman’s ‘no’.

The teenager, who recently celebrated her birthday, was gunned down in her home by a man the police later identified as a 22-year-old who had been repeatedly rejected by her. Sana was well-known for her social media posts, with nearly 800,000 followers on her TikTok account and almost 500,000 on her Instagram account.

The Islamabad Police said on Tuesday they had arrested the main suspect in the murder case. Addressing a press conference, Islamabad IG Syed Ali Nasir Rizvi said the culprit was arrested from Faisalabad and termed it a case of “repeated rejections”.

“A beast, cold-blooded murderer is now in the law’s grip,” IG Rizvi announced, adding that the man had tried to contact Sana repeatedly and was being “rejected by her again and again”.

In a series of Instagram stories, Baig said she was haunted by Yousaf’s story, calling her a “young, bright, innocent girl whose life was stolen from her in the most brutal, casual way imaginable.”

The singer said she was grateful to see people speaking up and using their platforms to demand justice, however, she couldn’t help but question: “How did we let this happen again?”

She said that society had failed to teach empathy, respect, and emotional accountability, and in doing so, it “enabled yet another tragedy — one that should never have been possible.”

“Sana said no. And for that, she paid with her life. To the one who ended her story, if you think you earned five minutes of fame, know this — what you earned is eternal shame,” Baig wrote.

Addressing the accused, she said he may believe he acted from power but only exposed his weakness, entitlement and the emptiness of his soul. “What you did was not a reflection of masculinity. It was a reflection of failure — yours and ours, for not teaching better.”

The ‘Groove Mera’ singer said this occurrence wasn’t localised to one place or community, rather it was a “global sickness” that targeted women who dared to live fully, dream loudly and exist unapologetically.

“As if joy, ambition, and visibility somehow make her public property. They don’t. No woman — no person — should have to apologise for living their truth.”

Baig said that everyone knew the world would end one day, but the consequences of our choices — good or evil — would always follow people. She asked people to question what they were allowing, enabling, and what they would be held accountable for.

“Sana should be here today. Smiling. Celebrating. Dreaming. And the fact that she isn’t is a tragedy we should never accept as normal. This is not just about justice. It’s about transformation. Because enough is enough.”

In her last Instagram story, Baig wrote, “You rest in peace, Sana. You beautiful little soul.” The singer also added a prayer for the deceased.